Directive Blogs
Adversity is an inevitable part of doing business. Every administrator, manager, and employee will face challenges at some point. Overcoming these obstacles is crucial for maintaining efficient operations and fostering a resilient work environment. Here are some effective strategies to help you navigate adversity in business.
Technology is an essential part of most business operations nowadays, regardless of the size of the business… and how that size may change over time. As such, it is essential that the infrastructure that supports this IT can adapt to these swells and declines.
Let’s discuss why it is so important that your IT infrastructure fits your business and a few best practices for tailoring it.
Cybercriminals will do anything they can to get what they want. They will lie and cheat to break into an organization’s network and siphon off the data or gain control. One of the most utilized tactics that cybercriminals use today is called social engineering. This month, we will discuss social engineering and how it puts everything you work for in jeopardy.
If you feel like you have too many browser tabs open at any given time, then you'll be happy to know that you can sometimes save certain browser tabs as a standalone application on your device. This will give them their own icon and make accessing them much easier than constantly navigating to them through your web browser.
Businesses are constantly trying to find a way to best use their data. Whether it is creating a business intelligence strategy, integrating artificial intelligence, or for simple analytics, without having accurate, reliable data, the insights you derive can be misleading and end up costing you. That’s why it is important to know how to scrub or clean your data. Having access to clean data is essential for anyone involved in business intelligence or AI. Today, we will discuss the issue and give you a simple guide to help you get started.
Productivity is extremely important for your business' ability to generate revenue and maintain consistent performance. Interestingly, many businesses face similar productivity challenges over time. What can small and medium-sized businesses (SMBs) do to improve productivity when it starts to decline? Let's take a look at some strategies to keep productivity high.
Facebook remains one of the most visited places on the Internet. Meta (the parent company to Facebook) also features WhatsApp and Instagram on their roster and has faced numerous security and privacy failings over the years. In this week’s blog, we’ll take a brief look at some of the most noteworthy.
With so much focus on digital marketing nowadays, it can certainly be tempting to focus solely on these efforts… often, to the detriment of other forms, like print. We wanted to take a few moments to correct this temptation and talk about how print marketing, specifically in the form of printed newsletters, still has a lot of value to offer businesses… particularly, managed service providers.
You can do everything in your power to secure your social media accounts and lock down your privacy settings. Still, at the end of the day, social media users expose themselves to a torrent of information and content every time they log on. As a civilization, we’ve never really had something like this before. These platforms curate content that the user wants to see to keep the user coming back and staying longer. It’s inherently designed to be enticing and addicting, which is dangerous for certain individuals.
Then, there are scams and an endless stream of grifts that pose a wide range of additional problems for users.
Let’s talk about ways you and those you care about can be safer on social media.
The business landscape is ever-evolving, and in today’s tech-driven world, having the right IT consultant by your side is not just an advantage—it's a necessity. Whether you’re a small mom-and-pop shop, a non-profit organization, or a larger business in Oneonta, New York, the expertise of a skilled IT professional can be the cornerstone of your operational success. From computer support to comprehensive IT solutions, the right technology partner can transform the way you do business.
In this guide, we’ll navigate the path to finding the best IT consultant in central New York that aligns with your organization’s needs, ensuring compliance and technological efficiency.
We all want our businesses to succeed… that’s generally the point of running one. However, this will require you to set the right goals and do so correctly.
Let’s walk through the process you should follow to accomplish this.
All businesses use email to communicate, but too many organizations haven’t jumped on the encrypted email bandwagon yet. Encryption is incredibly helpful to keep networks and infrastructure secure, and it can do the same for your email solution. In fact, it is likely required to ensure the secure transfer of critical and sensitive information.
A successful business thrives on building beneficial relationships, which generates a lot of data and contracts that need to be efficiently shared and stored. While this might seem straightforward, leveraging today’s technology can significantly cut down on filing costs and enhance file-sharing efficiency. Let’s explore how.
Social media is constantly evolving, and if the big social networks had it their way, it would be the only place people go when they log onto the Internet. Whether you have strong feelings for or against social media, or perhaps you are indifferent, it’s important to understand how to protect yourself when using social media.
Have you ever seen the file types that look like normal folders, but they have a zipper on the icon? These are ZIP files, and they are helpful for a variety of reasons. We’re sure you have encountered zipped files throughout your time using technology, and today, we want to demystify them a little bit and show you how to use them effectively.
With little fanfare, the AI Wars have begun. When we say “war” we mean just that: a battle for the survival of tools designed to improve human productivity. To start we should rewind a little. Most new software platforms (and many, many established ones) have started to use “artificial intelligence” to improve their products, or at least improve the prospect of selling them. In this week’s blog we will discuss the increased prevalence of “AI” and how some of the largest names in computing have gone all in on the technology.
While AI is far from perfect, I always love discovering ways that it can help do something mundane and speed up a workflow here or there. I’m no expert in Photoshop either, so if I need to edit something, I usually depend on someone with a little more experience, but this was a really neat trick I was able to do in just a few minutes!
Every business is looking to technology to enhance their ability to support their operations and provide a better customer experience. Maximizing the value you get from your technology involves a combination of optimizing usage, staying updated, and using the tools and resources you’ve chosen efficiently. Here are some strategies:
Emerging technologies offer significant opportunities for businesses to achieve their goals. However, understanding how and when to leverage these technologies is crucial. One of the most rapidly advancing technologies today is artificial intelligence (AI). Yet, AI encompasses more than what one might initially think. Many of the most impactful business tools are powered by a branch of AI called machine learning (ML). This month's newsletter delves into machine learning, its mechanics, and its applications within a business context.
Passwords have long been one of the central pillars of account security on the Internet. Combined with a username, they make up the foundation of most login systems. Because of this, they are a hot commodity for hackers who want to steal credentials and infiltrate accounts or networks. In recent years, however, other security measures have exposed the weakness of poor passwords for security, leading to the adoption of other measures.
When someone mentions cookies, people start paying attention. Chocolate chip, oatmeal raisin, snickerdoodles… Browser? While Browser cookies aren’t the most scrumptious, they do need some attention. Nowadays, many websites you visit have a popup asking if they want to allow cookies for that site and knowing what you are agreeing to is important. In today’s blog, we will describe what cookies are, how they work, and why they can sometimes be better than cookies with chocolate chips.
Big data has become an invaluable asset, not just for large corporations but also for small businesses. Using the vast amounts of data your business creates to help you make more effective decisions is easier than ever. In this month’s newsletter, we’ll look at how small businesses are tapping into the power of big data:
Note taking apps are really useful and Microsoft OneNote is one of the most available and feature rich apps on the market for this use. You are probably familiar with the sticky note. They are notes that give a solid visual representation of items that workers need to be cognizant of for all types of processes. In today’s blog, we will go through the process of creating “sticky notes” in OneNote.
Encryption is a powerful weapon against hackers that can prevent them from stealing your data and leveraging it against you. Encryption, in its most basic textbook definition, converts your readable data into an indecipherable jumble that can only be reassembled through the use of an encryption key. Small businesses absolutely must utilize encryption to protect customer information, financial records, and other important or sensitive business data. This ensures that it is as protected as possible against those that might do you harm.
Big data is now a crucial resource for businesses of all sizes, including small enterprises. Today, businesses have unprecedented access to vast amounts of data, enabling them to make more informed decisions and operate more efficiently. This month’s newsletter explores how small businesses harness big data's power.
Fringe technology encompasses innovative and unconventional tech solutions that are not yet mainstream but can potentially make a significant impact. Small businesses can utilize these technologies to gain a competitive edge, boost efficiency, and enhance customer experiences. Here are some examples of fringe technologies that small businesses can adopt.
There will always be times when you have to invite guests and other external users to your Microsoft Teams meetings, especially if you want to take advantage of the many collaboration options offered through the platform. However, you need to be very careful with guests and external users–especially in today’s cybersecurity-centric world.
Cyberthreats are increasingly sophisticated, and businesses have to do what they can to address these issues. Since cyberattacks can have a massively negative impact on your business, it stands to reason that you need a platform in place to enhance your employees’ awareness of Internet-based threats. This month we look at the top three IT security concerns businesses face and what should be done to confront them.
Everyone knows that a telephone system is a core component of a well-functioning business. Unfortunately, many businesses’ telephone systems haven’t advanced, but the way people do business has. If your business is paying a premium for its telephone system and isn’t getting the collaboration benefits needed to stay competitive, the answer might be VoIP.
Technology plays a massive role for most organizations nowadays, and not everyone always grasps the importance of it. Most of the time, there is so much built into today’s enterprise software that it can often be overwhelming for workers to use it effectively. Today, we will give you three tips on how to help employees get a grasp of the technology their productivity depends on.
Obviously, we won’t tell you to cut down on your cybersecurity. That said, it can be easy to overinvest and overreach if you aren’t careful about what you’re implementing. This phenomenon is known as cybersecurity sprawl, and if not prevented, it can easily have serious consequences for your business. Let’s go into how to avoid this sprawl.
IT support is essential for businesses, but traditional on-site support can be expensive and inefficient.
Thankfully, remote IT support, such as that offered through managed services, is now available. This is a game-changer for small to medium-sized businesses. Let's explore the benefits of remote IT support.
Technology is a major part of today’s business. It’s fair to say anyone that works in business today is at least semi-proficient with the technology needed to complete their tasks. Unfortunately, for many people, however, the fact that their business requires complicated technology is problematic. This is because at any given moment there are people looking to undermine their job, seeking access to accounts that will allow them to siphon money and data from organizations.
Google Search is a cornerstone of the internet, used by billions of people daily to find information quickly and efficiently. But have you ever wondered what happens behind the scenes when you type a query into Google and hit "search"? Let's dive into the intricate process that powers the world's most popular search engine.
When you think of a scammer, you probably think of someone looking to take advantage of someone for their own gain. While this isn’t wholly inaccurate, another variety exists to acknowledge… those who aim to scam the scammers. Let’s consider one such white-hat scammer, or “scam baiter,” a content creator who uses the alias “Kitboga,” Kit for short.
The world’s largest ticket retailer is in hot water after their parent company, Live Nation Entertainment filed an 8-K filing with the Security and Exchange commission admitting that they had been hacked to the tune of 1.3 terabytes of information. That amounts to 560 million customers’ personal information that has been stolen from the company’s servers. Today, we take a look at the hack and what it means for consumers.
The past several years have brought about dramatic increases in internet speeds, further fueling online activity and allowing businesses to innovate in all kinds of ways. Here are five of the best benefits that these increased Internet speeds have brought about for small and medium-sized businesses.
It can be challenging to deal with failure in any context, but in the case of your workplace projects and other efforts, it can be particularly harsh. This makes it all the more important to frame such failures as opportunities to grow in the future.
Let’s discuss six reasons an initiative may fail and the lessons that can be learned from these situations.
You can’t take two steps outside of your home or two mouse-clicks or screen-taps online without seeing something written or hearing someone talking about AI. This has created a situation where every business is claiming AI as a revolutionary tool and consumers, overwhelmed with the term, have begun to take the technology for granted. In today’s blog, we want to determine whether AI brings added value or is just a term used to help companies market their products.
Unfortunately, cyberattacks will only continue in the weeks, months, and years to come, making it increasingly essential that businesses have access to cybersecurity expertise. Even more unfortunately, professionals with this level of expertise are becoming harder to find. Globally, we’re short almost four million people, and those we have are prone to make mistakes in their first few years. This comes from a report by Kaspersky, entitled “The Portrait of Modern Information Security Professional,” Let’s review what the cybersecurity developer found and what we can take away from these findings.
Many business owners considered allowing their employees to work from home like opening Pandora’s box; once opened, there was no going back. Unfortunately, for these administrators, they were faced with the very real prospect of losing their business if they didn’t allow it. Millions of people started working from home in 2020 as a result of the COVID-19 pandemic, but now that public fear has diminished, how have companies reacted? Let’s discuss some remote work statistics to get an answer.
Your business’ success is heavily influenced by your marketing. Similarly, your marketing’s success is heavily influenced by how accurately your marketing reaches who you want to be talking to… your prospects and even your current clients, your target audiences. They need your marketing to show them that your values align with theirs and that you’ll be invested in their success.
We’ve spent the last few weeks discussing ransomware's impacts on different subsets. First, we discussed how a ransomware attack impacts the customers of the infected business, and then we touched on the infected business itself. To end, we want to touch on ransomware's impacts on society, specifically regarding economic health and geopolitical security, known as third-order harms.
Today’s businesses have more technology involved in their processes than ever, making it essential to have access to the support that will keep them in operation. Nowadays, that kind of support is best obtained through a relationship with a managed service provider.
Now, I feel it is appropriate to acknowledge that all this is coming from a managed service provider… but that’s just because we feel strongly enough about the benefits of managed services to offer them over the traditional approach to business IT support and services.
Microsoft's cybersecurity vulnerabilities have been making headlines recently. These lapses in security are causing concern for customers worldwide. The impact of these vulnerabilities is far-reaching. It affects network security and increases the risk of data breaches, causing somewhat of a ripple effect.
Have you ever heard of the “man-in-the-middle” attack or MitM? It’s a situation where your data is stolen by an onlooker who situates themselves in the right place at the right time. Data interception is a very real thing that your business should be prepared to fight against. Let’s discuss some strategies you can use to counter these sneaky attacks.
Data is at the heart of all successful modern businesses. The information you collect and store can help you make better decisions, plan better strategies, and gain a competitive advantage. Let’s look at how your raw data can be refined into more meaningful insights through the use of business analytics tools.
Hackers are always on the lookout for personally identifiable information, or PII, as it’s an immensely lucrative resource. You’ll need to protect it if you want your business to continue operating safely and efficiently. Let’s go over what PII entails and what kinds of data you might find under this term.
Technology is a major pain point for just about all businesses, whether you’re a small mom-and-pop store or a medium-sized (and quickly growing) name in your community. You’ll always have the technology to upkeep, from computers and servers to software solutions or point-of-sale registers. This month, we want to discuss how managed IT solutions can help you maximize your resources by offering a simple, easy, and cost-effective alternative to hiring multiple in-house technicians.
Voice over Internet Protocol, or VoIP, is a technology that enables phone calls over the Internet. It offers a modern alternative to traditional phone lines with various advantages, like cost savings and advanced features. VoIP is revolutionizing business communication and is an essential tool for today's organizations, particularly with the rise of remote work. Here's why it's so popular among modern businesses.
Business can get messy, particularly when variables outside your control are involved, which could spell doom for your organization. We’re talking, of course, about instances where your organization might be under a particularly large threat—instances where your data is at risk, which could jeopardize your future. Thankfully, there are options to mitigate this risk.
Firewalls are a mainstay of network security. At its core, the firewall acts as a barrier between a trusted internal network and untrusted external networks, such as the Internet. Its primary function is to monitor and control incoming and outgoing network traffic based on predetermined security rules. Think of the firewall as a gatekeeper scrutinizing every packet of data that attempts to pass through. Let’s take a look at the different types of firewalls and some of their key functions.
Local small and medium-sized organizations are commonly targeted by cybercriminals simply because they let their guard down. A lot of local business owners seem to think “Hey, I’m just an accountant in Oneonta, or I’m just an insurance company in Sidney, or I’m just a realtor in Cooperstown, why would hackers want to target me?”
And the answer is right there. On top of that, the sheer number of avenues that cybercriminals have to cause damage to a business is staggering. Let’s take a look at some of the more recent threats we’ve been seeing over the past two months.
If you want your organization to be efficient, you must increase productivity. However, this is often easier said than done, as plenty of obstacles, communication challenges, and resource allocation issues can stymie even the most well-thought-out plans. Let’s look at how you can improve productivity for your business by considering these common issues.
It can be too easy to look at ransomware as a business problem. After all, it attacks businesses, locking down their data for ransom, often selling it or spreading it, and sometimes altering it for the business if returning it at all. It can be too easy to overlook another impacted target in all the mess.
What happens to the people whose data a business has collected and uses?
There's a lot of pressure on (often understaffed and overworked) internal IT teams to manage and maintain increasingly complex systems. For businesses noticing signs of strain on their IT staff, seeking assistance from managed services providers (MSPs) could be the remedy. Here's how an MSP like us can alleviate the pressure and contribute to workplace wellness for all.
Safeguarding your online accounts is an important part of maintaining network security. With the increasing number of cyber threats, relying on strong, unique passwords is no longer optional—it's a necessity. Remembering complex passwords for numerous accounts can be challenging, however. This is where password managers come in handy, offering a secure and convenient solution to managing your credentials.
Business file sharing has become a daily routine. It's a crucial part of collaboration, communication, and overall productivity. However, with the rise of cyberthreats, file security is more important than ever. It's not just about sharing files but doing it securely and efficiently. Today, we'll look at some best practices for business file sharing.
Technology frustrations can cause major setbacks for today’s businesses. IT challenges of all kinds can disrupt operations and impact productivity. Fortunately, managed IT services can help solve these common business IT headaches. Therefore, businesses can access a team of experts ready to tackle these issues head-on by outsourcing their IT management to a managed service provider.
In order to protect your personal information, as well as your company information, you need to put a lot of effort and brainpower into your passwords. They are supposed to be long and complex, they are supposed to be random. You are supposed to use a different password on each account…
If you are thinking to yourself, man that’s a lot of work, you aren’t wrong. We’re on your side.
There’s an easier way, and it’s something that businesses can implement for their entire staff that solves a lot of headaches and goes a long way toward keeping data safe.
Nowadays, finding a business that does not use technology in its everyday processes would be extremely challenging. That’s just how things are today. This technology also typically sees advances in capabilities and accessibility, particularly for the small and medium-sized business sectors. This year, 2024, seems poised to be no exception.
So, what is digital waste?
Digital waste is all the useless data in our data storage that lingers until we do something with it. Extra files no longer needed, old emails and chats, and old, blurry pictures you never have and will never use… all qualify as digital waste. While it’s easy to discount digital waste as an annoyance (which it certainly can be), it creates a much bigger and more serious problem.
Nowadays, businesses need to be prepared for almost every circumstance. You may have heard the term “BDR” used to describe a method of attaining this level of preparation. We wanted to discuss this term in more depth, covering what it refers to and what you need to do to protect your business should BDR be right for you.
Spoiler alert: it very much is.
Professional services make up a significant portion of the business landscape. They can be broadly defined as any organization with trained professionals at the center offering a service of note. The most common professionals under this umbrella term are lawyers, agents, consultants, and others who help businesses in their day-to-day operations. Let’s explore some of the technology that fuels professional service providers.
Phishing is a pervasive threat nowadays, with businesses of any size or industry serving as prime targets. Understanding phishing and implementing effective prevention strategies is crucial for your entire team.
Let's explore how to reduce the effectiveness of phishing schemes against your business—in other words, how to prevent phishing from having an impact.
Augmented reality is one of the more intriguing technologies that have come along in recent years, and businesses have begun to use it in pretty interesting ways. In today’s blog, we thought we’d go through three of the most popular and effective use cases of AR and the effect it can have on your business.
There are several reasons to use a form to collect data for your business, from customer impressions and service needs to employee feedback about internal matters as a means of collaborative decision-making. The trouble comes when it is time to compile all the responses… unless you know how to use the tools at your disposal.
For this week’s tip, we’re walking through the process of creating a form that self-populates a spreadsheet using Google’s toolkit.
Email marketing remains one of the most popular ways businesses can nurture leads, build the necessary impressions to convert prospects, and maintain relationships with current clientele. With this popularity, however, comes plenty of competition for attention in recipients’ inboxes. This means you must do everything you can to make your email marketing as effective as possible.
Let’s review ten things we recommend you prioritize as you work toward this goal.
While the word “audit” can easily be a scary thought for businesses, there are certain cases where an audit serves an organization’s direct benefit. Take, for instance, the ones that occur internally to identify and correct security issues and vulnerabilities. These audits are not only a positive endeavor for businesses; they’re extremely important to carry out.
Let’s talk about why this is and review a few standard practices you should prioritize as you go about this process.
Ensuring that your organization's file-sharing policies and procedures are built to enhance security can significantly impact collaboration, distinguishing between efficient, streamlined processes and time-purging, wasteful practices. Navigating this terrain can be a challenge. Let’s explore several best practices your organization can adopt to optimize file-sharing.
More small and medium-sized businesses than ever are seeing AI's potential to transform their operations. However, like any technology, AI has its own set of pros and cons. Let's discuss three major advantages and drawbacks you can expect if using it in your business. Hopefully, it helps you make an informed decision about adopting AI.