Directive Blogs

Everybody likes the free goodies in a hotel room, tiny shampoo bottles, coupons to nearby restaurants, and HBO top the list. Wi-Fi however, our favorite goodie, sometimes fails to make the complimentary goodie list. It seems a little messed up to us, that hotels (the place you work and sleep) charge you for Wi-Fi while Burger King gives it away for free, but we have found a Wi-Fi loophole to help you out.

As computer technology around us continues to advance, so too does the development of computer viruses, spyware and malware. The latest digital plague is called Ransomware, malicious software that takes over the hard drive of infected computers until ransom is paid.

Browser toolbars: some people love them, some people hate them, others just don't care. Browser toolbars can make surfing the web easier, but sometimes they can get in the way and slow things down, and even open you up for potential risks.

You've probably seen these funny barcode-like symbols popping up and wondered if they mean anything. These days they are all over the place - on websites, in magazines, and even in television ads. What are these mysterious glyphs? Should we be concerned? And of course the question on all of our minds, how can I use them to market my business?

Ever since the public has been logging on to the Internet, certain people have been using the Internet to take advantage of others. Whether it be through scams, viruses, malware, phishing, or a whole slew of other dangerous activity, cyber criminals have been very good at making Internet security an industry on its own. With the colossal popularity of social networks like Twitter and Facebook, miscreants are capable of targeting even more users than ever before. On top of that, their methods seem to be hitting people where it hurts. Learn how you can prevent falling into one of their traps.

Foursquare is a social network of sorts that works like a marketing game. Users run Foursquare on their mobile phones. It uses GPS to pinpoint your location and pulls up stores, restaurants, and other public locations and venues in your vicinity. You can then 'check in' to the place you are at, and it will share it with your friends. It's a service that promotes word-of-mouth marketing!

With today’s global economy, the time and money spent on marketing needs to be stretched pretty thin, and results need to  be tracked carefully so you know how to make the most of a limited marketing budget.  Fortunately, we’re experiencing a worldwide revolution in the form of the way people communicate, share information, and how small businesses can reach their customers.  The Internet has opened up huge possibilities, but the real question is how are customers finding YOUR business, and how can you make it easier to be seen.

The Internet of Things (IoT) is changing the way that businesses approach technology solutions, but its biggest impact might be in the consumer environment. With so many new devices connecting to the Internet and communicating with each other, it can be difficult to slap a label on the Internet of Things and associate it with the countless devices being created every day.